Dear visitors of InterCHARM 2021, in accordance with the requirements of the authorities of the Moscow region (Resolution No.178-PG of the Governor of the Moscow Region dated 13.06.2021), InterCHARM 2021 have been declared “Covid-free” exhibition. Visiting the exhibition is only possible if all service recipients and visitors have a special QR code.


Dear visitors and participants of InterCHARM 2021, the exhibition is postponed to December 8-11, 2021. 

Spend 4 days among the novelties of Russian and foreign manufacturers of perfumes and cosmetics.

Visit InterCHARM to:

  • compare maximum options and find the best solution,
  • meet with experts and find answers to exciting questions,
  • learn about trends and innovations in the beauty industry,
  • get inspired for new ideas and goals.

InterCHARM 2021:

  • 450+ exhibitors with stands from Russia, Belarus, Ukraine, Kazakhstan, near and far abroad. Among them are leading Russian and foreign manufacturers and suppliers.
  • 150+ new exhibitors open to cooperation and new market opportunities.
  • 80+ speakers of the business programme - experts of the beauty industry, opinion leaders.
  • Busy business programme with a new event: InterCHARM Aesthetic Cosmetology Conference.
  • A 4-day programme of open master classes on the catwalk with respected beauty experts from various fields.
  • Hundreds of beauty brands ready to collaborate with salons, clinics, retailers and distributors.

Get your ticket for InterCHARM


Dear visitors of InterCHARM 2021, in accordance with the requirements of the authorities of the Moscow region (Resolution No.178-PG of the Governor of the Moscow Region dated 13.06.2021), InterCHARM 2021 have been declared “Covid-free” exhibition. Visiting the exhibition is only possible if all service recipients and visitors have a special QR code.

We prioritize the health and safety of all visitors of the InterCHARM 2021 exhibition. Thank you for your understanding and cooperation!

Ticket price

Exhibition + free events

The ticket entitles you to visit 1 selected day of the show. You can buy a ticket for 1, 2, 3 or 4 days. Also, you can easily change the date of visiting theif the selected date does not suit you later.

Ticket price for 1 show day*:

  • until December 7: RUB 500.
  • December 8 – 11 online: RUB 550.
  • December 8 – 11 at the onsite registration desks: RUB 600.

* The price change is at 23:59 Moscow time.

Paid program events

The ticket entitles you to attend selected paid event or events of the show program. Please note that the ticket price for the event does not include a basic ticket for the exhibition  it will be automatically added to your cart after the event is selected, basic ticket for the exhibition when purchasing the paid progam event for you will cost RUB 1. If several events are selected and they all take place on the same day, then the basic ticket for the exhibition will be added to your cart only once.

Ticket price for 1 paid program event with ticket for the exhibition:

  • until December 7: RUB 2,690 + RUB 1 (visiting the exhibition)
  • December 8 – 11 online: RUB 2,990 + RUB 1 (visiting the exhibition)
  • December 8 – 11 at the onsite registration desks: RUB 3,100 + RUB 600 (visiting the exhibition)

The price change is at 23:59 Moscow time.

Online access to pre-recorded content

During online registration, you can pay for online access to pre-recorded content of paid program events, which will be provided after the show. Payments for this service are only available during online registration, onsite payment is not available.

Ticket price for online access to pre-recorded content of 1 paid program event:

  • 1,950 RUB for the access to 1 selected paid program event.

In accordance with the requirements of the authorities of the Moscow region (Resolution No.178-PG of the Governor of the Moscow Region dated 13.06.2021), InterCHARM 2021 have been declared “Covid-free” exhibition. Visiting the exhibition is only possible if all service recipients and visitors have a special QR code.

Buy in advance to get best price!


Advantages of online ticketing

In order to avoid crowding at the registration desks during the event, as well as based on the recommendations of local authorities, the onsite visitor registration will be limited. In this regard, the onsite registration at Crocus Expo during show days takes up to 30 minutes. Please note that a photo ID is required to be registered onsite.

Online registration is much easier – it takes no more than 5 minutes and you can go through it from any device: computer, tablet or smartphone. You can easily get your personal ticket - after the registration it will be immediately sent to your email.

Being online registered, you have an access to most of the online services at the show. Based on the information provided during the registration process, you will receive the individual list of stands it will be shown both in online form and your badge. You will immediately get free access to the Reed Click mobile app for effective and user-friendly planning.

Please print your badge prior to the show. If you don't have such an opportunity, we will be happy to help you during show days at the reception desks near the entrance to the show hall.

Experiencing challenges with ticketing or need to change the visiting date?

If you want to change the date of your visit or if you have technical challenges with the purchase, please email us at We will definitely assist you! Please note that the processing of your email request can take up to 7 business days, but usually it happens much faster. Thank you for understanding.

Free services for the best experience

Benefit from mobile app: 24/7 at your service

Enjoy breakthrough tech - use Reed Click, the official show's app - before, during and after the event!

  • Fill up your personal agenda with stands and events of your interest - the entire show's content is in the app,
  • Enjoy personalized matchmaking recommendations based on your profile - Reed Click runs with artificial intelligence,
  • Scan on-stand badges and event barcodes - get your show days summary when the door closed,
  • Get involved into your in-app upgrades - the more you use the app the nicer your gift from the Organiser.

Free app is available in English and Russian for smartphones and tablets based on iOS and Android.

Enjoy artificial intelligence to generate your to-dos

When getting your visitor ticket, you setup your personal matchmaking based on your registered profile. The companies in the list are selected automatically and non-commercially – our priority is to provide the best business opportunity for our audiences to meet with exhibitors of their interest. For you to find your best matches, you’ll see the list at the following steps of your experience:

  • When getting your ticket, you’ll see your list immediately on the confirmation webpage,
  • It will be placed directly to your badge or ticket to keep it onsite,
  • During pre-show campaign you’ll get your list delivered via email to adjust your show agenda,
  • In the Reed Click app after paring your Reed Click account with your badge or ticket – use it to build the best agenda at any convenient time,
  • And post-show email to be sent for you to continue your business with those who haven’t been visited during show days.

Reveal on-stand innovations displayed at any time

Can’t wait to see on-stand products and novelties? Look through exhibitor directories filled with all the exhibiting companies, their products and technologies. Directories are synchronized with other high-tech tools, so you’ll find it connected with the following services to maximize your experience:

  • Exhibitor directories on the website,
  • Reed Click app where you’ll discover every stand’s location on the floorplan, you will also enjoy planning your show visiting in the app’s user-friendly interface,
  • You personal matchmaking list sent by the email to you also consists of the links to website directory to learn more about every company that fits you interest.

InterCHARM healthcare program

Our first priorities are the event’s effectiveness for all participants, as well as onsite comfort and safety. It is important for us that you get the best experience and business opportunities without any worries. Based on the recommendations of the Federal Service for Supervision of Consumer Rights Protection and Human Well-Being of the Russian Federation (source, Russian), approved by the Chief State Sanitary Doctor of the Russian Federation, we have organised the “Pure Result” program, which includes our efforts to cover our event with the healthy environment created for our visitors and exhibitors.


In accordance with Resolution No. 178-PG of the Governor of the Moscow Region dated 13.06.2021, exhibition events in the Moscow Region are only possible if all service recipients and visitors have a special QR code.


Social distance

Our venue fits the requirements for social distancing approved by the Federal Service of Supervision of Consumer Rights Protection and Human Well-Being of Russia, and allows to host the regular flow of show visitors and exhibitors. During the show days, we carefully count the number of attendees inside every hall.

Masks, gloves and thermal screening

Each visitor and exhibitor must have an individual mask and gloves to enter the show hall, so please don't worry about this measure. On-site thermal screening is also required to enter the show.

Hand sanitizer

Show's visitors and exhibitors will be able to use the sanitizer free of charge on site of InterCHARM. Hand gel dispensers are placed at the entrance to show halls - you are free to use it at any time.

Ventilation and air exchange

The entire InterCHARM show and conference halls are regularly ventilated during show days - this provides a comfortable atmosphere at the InterCHARM venue. Exhibition complex ventilation systems also create proper air circulation throughout the event.

The WHO’s standard recommendations for the general public

  • Avoid close contact with people who are sick;
  • Avoid touching your eyes, nose, and mouth with unwashed hands;
  • Wash your hands often with soap and water for at least 20 seconds. Use an alcohol-based hand sanitizer that contains at least 60% alcohol if soap and water are not available;
  • Stay home when you are sick;
  • Cover your cough or sneeze with a tissue, then throw the tissue away;
  • Clean and disinfect frequently touched objects and surfaces.

Hotels and Accommodation

Where to stay?

There are more than 1,000 hotels in Moscow. In terms of location, it is best to choose a hotel in the city center or closer to subway stations.
Prices for a room start from 2000 rubles per night. It is convenient to choose and book a room according to your goals and budget on

How to get there?

The fastest way to get around the city during the day is subway. The stations, many of which are objects of architectural heritage, operate from 5:35 a.m. until 01:00 a.m. The developed network of Moscow subway lines is an optimal opportunity to get to any place in the city, avoiding traffic jams.
To use a taxi, you need to install the appropriate mobile application, attaching a bank card and a phone number in the application. The trip can be paid in cash or by credit card, attaching to the account in the application.

Moscow transport map


Show Days and Venue

Show days:
December 8  (Wed): 10:00 - 18:00
December 9  (Thu): 10:00 - 18:00
December 10 (Fri): 10:00 - 18:00
December 11 (Sat): 10:00 - 17:00

Russia, Moscow, Crocus Expo, Pavilion 3

How to get to InterCHARM:

By public transport:
Metro station "Myakinino" (Line 3, Arbatsko-Pokrovskaya) - exit to the Expo-3. Through the internal passage from the subway in the direction of Pavilion 3, then on the escalator to the 1st floor.

By car:
Intersection of Moscow City Ring Road (inner side, 66 km) and Volokolamskoe Highway. The territory has free underground and surface parking.

Have a question?


* By the number of participants among exhibitions of a similar profile