Supreme Enters The Beauty Game With Pat McGrath Collaboration

21 Aug 2020

Supreme's classic red logo has touched everything from The North Face jackets to Louis Vuitton wallets to MTA Metrocards. But for the first time ever, Supreme is taking its signature red label over to beauty. So for it's beauty debut, it only makes sense the seminal streetwear brand team up with a fellow icon, and it doesn't get more iconic than Mother herself, Pat McGrath.

Pat McGrath announced the collaboration in a series of Instagram posts with quotes on each that relate to New York City—where Supreme was birthed—to red lipstick, the sole product in the Pat McGrath x Supreme team-up. Dipped in a fire red hue, the 'Supreme' lipstick was designed with the Pat McGrath MatteTrance, which imparts a 'high-intensity hydrating pigment,' the brand explained in a press release. The lipstick comes in a red and gold tube with the streetwear's logo emblazoned in white on the front and Pat McGrath's signature golden lip emblem in the middle.

Like the year we're currently living in, Supreme's other upcoming collaborations get even weirder. According to Hypebeast, Supreme will be releasing another beauty product, Colgate Cavity Protection toothpaste, as well as a Chucky doll, Kartell Trix modular sofa bed, and a Mortal Kombat arcade cabinet.

No official date has been set, but the Pat McGrath x Supreme lipstick will debut when the label’s upcoming autumn/winter collection drops online and in-store later this year.

Source: Elle


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