Reunion of beauty community at InterCHARM 2020

05 Oct 2020

The 27th international exhibition of perfumery and cosmetics InterCHARM 2020 will runs on October 28-31 in Moscow. Beauty community is looking forward to meet in person at InterCHARM to plunge into the world of beauty, enjoy the warmth of communication, to try beauty novelties, watch master classes of favorite experts. Crocus Expo halls will be filled with the atmosphere of business negotiations, creativity, inspiration and live face-to-face meetings once again after many months of online communication.

Tickets sale for InterCHARM 2020 is open! Now it is even more convenient to purchase a ticket to the show. Visitors are able to choose the exact days and events they would like to attend.

This year, industry professionals have overcome a difficult period, that’s why the cost of a ticket to InterCHARM 2020 has been reduced so everyone could afford attending the show. It’s easy to buy a ticket on the website.

Every year InterCHARM becomes a prominent place for realization of talents, developing new brands and business projects, genesis of creative ideas, and for acquisition of professional knowledge and skills. So many collaborations start from the visiting one of the expositions stands.

The exposition includes products, accessories, beauty devices and services of various segments of the beauty market such as perfumery and cosmetics, hairdressing, nail services, cosmetology, equipment, tools and services for beauty salons. All of them will be conveniently divided into special sections dedicated to different halls so every guest could find the products of interested category in one place.

Visitors of InterCHARM 2020 will enjoy a unique program of events for professionals of various fields, from cosmetologists and makeup artists to marketers and business leaders.

Analytical conference "Cosmetics in Russia" (Retail Connect) will bring together manufacturers and retailers specializing in cosmetics, perfumery, personal care and home care products. For 2 days, the program will cover the biggest issues relevant to retail market. The first day of the program will be focused on the main trends and changes in retail market. The second day will highlight features of product promotion in retail. After the conference, there is a possibility to join a series of personal Matchmaking meetings between retailers and manufacturers, which help to find new partners and discuss the details of future partnership in the comfortable business space of the exhibition.

Congress for cosmetologists with higher medical education InterCHARM Med will highlight the most actual and relevant issues of aesthetic medicine.

During 4 days on the main stage, there will be InterCHARM Master Classes and Public Talks. Guests will see the performances of celebrity makeup artists, lash and brow masters, hair stylists and nail masters. Meanwhile beauty editors and bloggers will discuss about beauty, fashion, style and the development of the industry.

Permanent makeup artists will discover new technics and current trends from the experts at InterCHARM Permanent Makeup Master Classes.

Executives will be interested to visit popular conference "Business cases for beauty salons and clinics management". Market experts and owners of beauty businesses will share the experience, solutions and tips for business development during the crisis related to COVID-19.

Business forum "Building a beauty brand" will help marketing professionals, owners and managers to find out new ways of creation and promotion of perfumery and cosmetics brands.

Round table "The market of professional cosmetics" will bring together the owners of professional cosmetics store chains to discuss how to distribute products, the ways to attract clients, to make the store more profitable and other important industry issues.

InterCHARM creates conditions for the development of both beginners and professionals, provides an opportunity to learn from the best experts as much as to show your own talent and business achievements. Companies who distinguished themselves in the perfumery and cosmetic market this year will be awarded during the InterCHARM Gold Medals Ceremony.

The names of top bloggers chosen by the audience will be announced at the ceremony of NAME INFLUENCE AWARDS by InterCHARM. On the same stage there will be the announcement of the best hairdresser and makeup and nail artists who participated in the Beauty Team contest.

This year InterCHARM is going to become a place for sharing the joy of meetings and personal communication with beauty professionals after a long period of isolation. The organiser provides safety measures on the site such as mask regime and thermal screening, access to the use of hand sanitizers, regular airing of the premises, social distancing and control the number of people in the halls. So all participants and visitors of the show could feel comfortable and safe.

Looking forward to the meet on October 28-31 at the main beauty event of the year – InterCHARM 2020!


* By the number of participants among exhibitions of a similar profile