The 27th international exhibition of perfumery and cosmetics InterCHARM 2020 ran on October 28-31 in Moscow. The exhibition became a place of a long-awaited meeting of the professional beauty community.
During 4 days of the show, more than 20 000 industry professionals met together to find new business partners, buy equipment for beauty salons and clinics, discover new brands, try beauty novelties, discuss issues connected to development of the cosmetic industry, present business projects, gain new professional knowledge and inspiration.
Being a business event for thousands of beauty professionals and hundreds businesses InterCHARM positively impacts Russia’s economy. Due to high importance for the country and Moscow region economics, the International perfumery and cosmetics exhibition InterCHARM 2020 was announced as the Official event of the Moscow region. The industry was provided with an opportunity to gather and cope with different complexities in such challenging times. This year, it was especially important to bring together the best beauty industry experts and define the direction to move forward. The show united famous experts, market leaders, manufacturers, distributors, beauty business owners and the best industry specialists.