Dear participants of InterCHARM 2021, the exhibition is postponed to December 8-11, 2021. 

The Resolution of the Governor of the Moscow region from 21.10.2021 № 387-PG establish days off in the Moscow Region from October 28, 2021 to November 7, 2021. Congress and exhibition services are suspended during these days as well.

In the current situation, and in accordance with the current legislation, we have decided to move the dates of the event from October 27-30, 2021 to December 8-11, 2021.

We have prepared an official Notification of the occurrence of force majeure circumstances, which you can download here.

To resolve current issues, please contact your manager from the exhibition team.

We prioritize the health and safety of all participants of the InterCHARM 2021 exhibition. Thank you for your understanding and cooperation!

InterCHARM opens you the world of beauty:

  • meet existing and new customers
  • conduct seminars, workshops, trainings, meetings with clients and business partners
  • strengthen the company's position both locally and globally
  • express your brand of the entire beauty industry brightly and effectively
  • get a complete picture of the modern perfumery and cosmetics industry

InterCHARM exhibitors have the opportunity to introduce their products  directly to the audience interested in purchasing cosmetics and equipment.

Our highest priority is the effectiveness of participation in the event for all parties.

That is why we enhance our offline projects with online products, which together guarantee a positive effect and convenience for you as a visitor.

InterCHARM online services will save time and get the most out of the days of the event!

Book a stand

What do you get with exhibiting besides the stand?

  • High quality target audience, ready for procurement - most professionals visit InterCHARM specifically for this. And we care about the quality of our audience and prepare it in advance for this large event;
  • Promotion of your brand through our marketing channels - before, during and after the show;
  • Unlimited possibilities of effective positioning and additional promotion using our advertising and partners options;
  • Using online services: online-catalog, recommendation system, mobile app with artificial intelligence, chat bot, special InterCHARM Premium program, Retail Connect meeting planning system.s

Advertising and sponsorship

Set your goals at InterCHARM and take advantage of InterCHARM tools to achieve your goals:

  • Reach maximum visitors no matter the size and location of your stand
  • Let your potential customers to learn about you long before the show and increase demand at the venue
  • Highlight your brand among other exhibitors
  • Prolong the effect with the help of InterCHARM with online tools 

High-quality work with InterCHARM audience using our advertising opportunities will allow you to more effectively solve your business problems.

Already Exhibiting?

Dear Exhibitors, thank you for choosing InterCHARM!

Please pay extra attention to the important stages of preparing to the exhibition, as well as marketing opportunities to promote your brand. 

1. Complete your company profile

Complete the company profile as detailed as possible – the information will instantly appear at the exhibitor directory - one of the top-visited website pages and other online services promoted through visitor audience:

  • Recommended stands to learn more about in visitor registration form,
  • Customized lists of matching stands for visitors on their entry tickets and badges,
  • Matchmaking emails with the stand list sent individually to registered visitor database,
  • Directory in Reed Click mobile app,
  • Look-a-like exhibitors on every exhibitor’s page in website directory.

We actively contribute to media relations, so the information is being used in our press activities – news for the website and media releases.

2. Register your staff and learn operations

Create badges for every on-stand team member - it’s required at least to enter the show halls.

Make sure you’ve learned about all the organizational materials and regulations – you can find all details on the single webpage. Please pay attention that details may vary, so look through it even if you've already exhibited or read it previously.

Don't hesitate to share this information with your on-stand team – this will help to avoid misunderstanding during the show and plan operations correctly.

Please feel free to use marketing materials of the show – it’s for you to work with your existing customer loyalty. With the show’s brand elements available via the link, you can easily invite your current and potential audience to join your on-stand activities, as well as highlight your participation in the market’s key event.

Benefit from using the show brand as honorable exhibitor!

3. Get valuable business information with Reed Click app

  • Make your business data-driven! With the Reed Click app, you can scan the badges of your stand’s visitors to accumulate all statistics about them as nice-looking graphs by key attributes.
  • Manage your team even if you're not onsite – see online statistics on their daily (or event hourly!) activity.
  • Explore your competitors and market trends – full show directory together with interactive floorplan and onsite business program are always at your hand to get the most from the show.
  • Human resources management attributes are integrated into the service – nice souvenirs await for your winners!
  • As a part of Reed Click community, your company becomes a participant in the competition for the Best Stand ranking on the key industry event.

Free app is available in English and Russian for smartphones and tablets based on iOS and Android.

Hotels and Accommodation

Where to stay?

There are more than 1,000 hotels in Moscow. In terms of location, it is best to choose a hotel in the city center or closer to subway stations.
Prices for a room start from 2000 rubles per night. It is convenient to choose and book a room according to your goals and budget on

How to get there?

The fastest way to get around the city during the day is subway. The stations, many of which are objects of architectural heritage, operate from 5:35 a.m. until 01:00 a.m. The developed network of Moscow subway lines is an optimal opportunity to get to any place in the city, avoiding traffic jams.
To use a taxi, you need to install the appropriate mobile application, attaching a bank card and a phone number in the application. The trip can be paid in cash or by credit card, attaching to the account in the application.

Moscow transport map


Have a question?


* By the number of participants among exhibitions of a similar profile