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InterCHARM is a unique opportunity to get acquainted with current trends in the beauty industry, take part in workshops, solve business problems, listen to the opinions of beauty experts, learn more about the latest solutions and production technologies from around the world, determine the paths of business development, and fully experience the atmosphere of beauty.

InterCHARM is:

  • 71 000+ unique visitors (2019)
  • 1100+ exhibitors from 33 countries (2019)
  • 20+ professional events (2019)
  • Hundreds of workshops at exhibitors' stands

InterCHARM online services will help you to meet, communicate, exchange ideas, experiences and emotions, get inspiration and develop your business in a favorable environment.

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InterCHARM is the largest event of the perfumery and cosmetics market in Russia, the CIS and Eastern Europe that brings together all the beauty industry sections. Here the trends are born and the main directions of industry development for the coming years are determined.

Cosmetology and Aesthetic Medicine 

  • Anesthetics
  • Hardware cosmetology
  • Depilation and epilation
  • Injection cosmetology
  • Anti-age cosmetics
  • Cosmetology tools
  • Cosmeceuticals
  • Laser cosmetology
  • Intercourse care products
  • Mesothreads
  • Permanent make-up and microblading
  • Peeling
  • Piercing
  • Podology
  • Trichology
  • Plastic surgery
  • Aesthetic dentistry

Nail Service

  • Nail design
  • Tools for nail service, sharpening
  • Nail extensions
  • Equipment for manicure and pedicure (devices; lamps)
  • Nail; hand; foot care products
Eyelashes and Eyebrows
  • Eyebrow correction and coloring
  • Lamination of eyelashes and eyebrows
  • False eyelashes
  • Eyelash extensions and eyebrows
Products for Professionals
  • Disinfection (products and equipment)
  • Disposable products (gloves; diapers; napkins)
  • Professional clothes

Retail Cosmetics 

  • Household chemicals and household goods
  • Beauty gadgets for home use
  • Vitamins and dietary supplements
  • Make-up and brushes
  • Baby cosmetics
  • Dietary food; superfoods
  • Curative cosmetics and cosmeceuticals
  • Men's cosmetics
  • Natural and organic cosmetics
  • Sunscreen cosmetics; tanning
  • Personal hygiene and oral hygiene
  • Hair care products
  • Face and body skin care products
  • Nail care products
  • Fitness products
  • Express care (masks; patches)


  • Hair extensions
  • Tools for hairdressers and barbers (scissors; clips; comb); sharpening
  • Hair coloring
  • Hairdressing equipment (drying; washing)
  • Styling (gels; sprays; pastes); long-term styling
  • Professional cosmetics for hair and scalp
  • Hair dryers; curling irons and other appliances
  • Hair care products
Perfumery and Fragrances
  • Indoor scents (candles; diffusers)
  • Niche perfumery
  • Perfumery for children
  • Women's perfumery
  • Men's perfumery
  • Unisex perfumery

Interior for Salons; Clinics and Spa

  • Interior design
  • General purpose furniture
  • Lighting
  • Specialized furniture

Massage; Spa; Solariums; Saunas

  • Accessories for spa; saunas; tanning salons
  • Aromatherapy (oils; accessories)
  • Bathing textiles (towels; bathrobes)
  • Tools for masseurs
  • Products for massage
  • Products for tanning salons
  • Folding massage tables

Professional Make-up

  • Decorative items for make-up
  • Cases; bags
  • Brushes; sponges; puffs
  • Mobile studios; ring lamps
  • Brush cleaning
  • Professional color cosmetics

Manufacturing of Perfumery and Cosmetics

  • Ingredients
  • Contract manufacturing
  • Laboratory services
  • Labelling
  • Fragrances
  • Manufacturing equipment
  • Formulation
  • Certification and quality control
  • Packaging

Business Services and Trainings

  • Consulting
  • Marketing; advertising; design
  • Industry organizations; press
  • Software and technology
  • Technologies and equipment for retail
  • Transport; logistics
  • Training centers
  • Franchising

Floorplan 2021

Interactive floorplan, entire exhibitor list with the details, as well as on-stand and show program can be also found in the free-to-download Reed Click app.

Level 1, Hall 13

Perfumery & Retail Cosmetics

Level 1, Hall 14

Cosmetology & Equipment

Level 1, Hall 15

Nail Service, Hairdressing & Makeup

Special Sections

Green Valley: Natural and organic cosmetics

La Niche: Niche cosmetic products

InterCHARM-Visage: Color cosmetics

FormulAction: Raw materials and ingredients

Beauty Device: Home care gadgets

InterCHARMpack: Packaging and labelling

InterCHARMhome: Home care

InterCHARMaroma: Convenience products 

CosmoDrome: Indie brands

Barber Zone: Barber products


Thousands of professionals learn the specifics of their profession, current trends, gain new skills, while beauty business representatives discover new vectors of development for themselves and their companies. Specialised InterCHARM program includes numerous events for industry professionals of any profile.

Events for professionals

Each specialist can find a suitable event at InterCHARM, get inspiration and useful knowledge. Experienced masters and well-known professionals will share popular techniques, the latest trends and tell the secrets of how to become even better in your profession.

Business events

Rich InterCHARM program includes business-oriented events where you can learn more about the practical part of doing business in the beauty industry, acquire up-to-date knowledge about trends, communicate with industry experts, learn about interesting business cases and outline the vector of development of your business!

On-stand events

During four days, workshops and presentations are held at company stands, where thousands of professionals from different areas of the beauty industry develop their skills, discover the latest trends, and colleagues from the stands share their rich experience.

Available in the Reed Click Mobile App

Awards and competitions

Show up your talent and potential as a professional, gain recognition from the beauty community, and nominate your favorite beauty influencers.

Press about us

During 4 show days, 20 000+ beauty-industry representatives gathered together to make lucrative deals, discover new brands, test beauty products, discuss key issues in the development of the cosmetics industry, present their business projects, find new partners and receive professional knowledge.

Exo Moskvy
Russian radio station

InterCHARM is a business event, that influences the professional development of each particular individual as well as the country’s economy in the perfumery and cosmetics market.

A modern, independent industry project, bringing together professionals from the beauty industry at its information platform

There are master classes from top experts and industry professionals, public talks about latest trends and most pressing issues, which will be appreciated by various professions.

Krasiviy business
Beauty salons and beauty clinic business magazine

There was a unique program created specially for professionals of various backgrounds from cosmetologists and makeup artists to marketing managers and business executives.

Estetica Magazine
Publication in the field of hairdressing

The Moscow edition of InterCHARM, located in three halls of the exhibition pavilion at the Crocus Expo area, covered all the branches of the Beauty Industry: perfumery, cosmetics, cosmetology, equipment for beauty salons, products for professionals, nails, make-up, and hairdressing.

Estetica export
A global project to boost the beauty business worldwide

Show Days and Venue

Show days:
December 8 (Wed): 10:00 - 18:00
December 9  (Thu): 10:00 - 18:00
December 10 (Fri): 10:00 - 18:00
December 11 (Sat): 10:00 - 17:00

Russia, Moscow, Crocus Expo, Pavilion 3

How to get to InterCHARM:

By public transport:
Metro station "Myakinino" (Line 3, Arbatsko-Pokrovskaya) - exit to the Expo-3. Through the internal passage from the subway in the direction of Pavilion 3, then on the escalator to the 1st floor.

By car:
Intersection of Moscow City Ring Road (inner side, 66 km) and Volokolamskoe Highway. The territory has free underground and surface parking.

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