InterCHARM is a unique opportunity to get acquainted with current trends in the beauty industry, take part in workshops, solve business problems, listen to the opinions of beauty experts, learn more about the latest solutions and production technologies from around the world, determine the paths of business development, and fully experience the atmosphere of beauty.

InterCHARM is:

  • 71 000+ unique visitors (2019)
  • 1100+ participants from 33 countries (2019)
  • 20+ professional events (2019)
  • Hundreds of workshops at exhibitors' stands

InterCHARM online services will help you to meet, communicate, exchange ideas, experiences and emotions, get inspiration and develop your business in a favorable environment.

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InterCHARM is the largest event of the perfumery and cosmetics market in Russia, the CIS and Eastern Europe that brings together all the beauty industry sections. Here the trends are born and the main directions of industry development for the coming years are determined.

Cosmetology and Aesthetic Medicine 

  • Anesthetics
  • Hardware cosmetology
  • Depilation and epilation
  • Injection cosmetology
  • Anti-age cosmetics
  • Cosmetology tools
  • Cosmeceuticals
  • Laser cosmetology
  • Intercourse care products
  • Mesothreads
  • Permanent make-up and microblading
  • Peeling
  • Piercing
  • Podology
  • Trichology
  • Plastic surgery
  • Aesthetic dentistry

Nail Service

  • Nail design
  • Tools for nail service, sharpening
  • Nail extensions
  • Equipment for manicure and pedicure (devices; lamps)
  • Nail; hand; foot care products
Eyelashes and Eyebrows
  • Eyebrow correction and coloring
  • Lamination of eyelashes and eyebrows
  • False eyelashes
  • Eyelash extensions and eyebrows
Products for Professionals
  • Disinfection (products and equipment)
  • Disposable products (gloves; diapers; napkins)
  • Professional clothes

Retail Cosmetics 

  • Household chemicals and household goods
  • Beauty gadgets for home use
  • Vitamins and dietary supplements
  • Make-up and brushes
  • Baby cosmetics
  • Dietary food; superfoods
  • Curative cosmetics and cosmeceuticals
  • Men's cosmetics
  • Natural and organic cosmetics
  • Sunscreen cosmetics; tanning
  • Personal hygiene and oral hygiene
  • Hair care products
  • Face and body skin care products
  • Nail care products
  • Fitness products
  • Express care (masks; patches)


  • Hair extensions
  • Tools for hairdressers and barbers (scissors; clips; comb); sharpening
  • Hair coloring
  • Hairdressing equipment (drying; washing)
  • Styling (gels; sprays; pastes); long-term styling
  • Professional cosmetics for hair and scalp
  • Hair dryers; curling irons and other appliances
  • Hair care products
Perfumery and Fragrances
  • Indoor scents (candles; diffusers)
  • Niche perfumery
  • Perfumery for children
  • Women's perfumery
  • Men's perfumery
  • Unisex perfumery

Interior for Salons; Clinics and Spa

  • Interior design
  • General purpose furniture
  • Lighting
  • Specialized furniture

Massage; Spa; Solariums; Saunas

  • Accessories for spa; saunas; tanning salons
  • Aromatherapy (oils; accessories)
  • Bathing textiles (towels; bathrobes)
  • Tools for masseurs
  • Products for massage
  • Products for tanning salons
  • Folding massage tables

Professional Make-up

  • Decorative items for make-up
  • Cases; bags
  • Brushes; sponges; puffs
  • Mobile studios; ring lamps
  • Brush cleaning
  • Professional color cosmetics

Manufacturing of Perfumery and Cosmetics

  • Ingredients
  • Contract manufacturing
  • Laboratory services
  • Labelling
  • Fragrances
  • Manufacturing equipment
  • Formulation
  • Certification and quality control
  • Packaging

Business Services and Trainings

  • Consulting
  • Marketing; advertising; design
  • Industry organizations; press
  • Software and technology
  • Technologies and equipment for retail
  • Transport; logistics
  • Training centers
  • Franchising

Special Sections

Green Valley: Natural and organic cosmetics

La Niche: Niche cosmetic products

InterCHARM-Visage: Color cosmetics

FormulAction: Raw materials and ingredients

Beauty Device: Home care gadgets

InterCHARMpack: Packaging and labelling

InterCHARMhome: Home care

InterCHARMaroma: Convenience products 

CosmoDrome: Indie brands

Barber Zone: Barber products


Thousands of professionals learn the specifics of their profession, current trends, gain new skills, while beauty business representatives discover new vectors of development for themselves and their companies. Specialised InterCHARM program includes numerous events for industry professionals of any profile.

Events for professionals

Each specialist can find a suitable event at InterCHARM, get inspiration and useful knowledge. Experienced masters and well-known professionals will share popular techniques, the latest trends and tell the secrets of how to become even better in your profession.

Business events

Rich InterCHARM program includes business-oriented events where you can learn more about the practical part of doing business in the beauty industry, acquire up-to-date knowledge about trends, communicate with industry experts, learn about interesting business cases and outline the vector of development of your business!

On-stand events

During four days, workshops and presentations are held at company stands, where thousands of professionals from different areas of the beauty industry develop their skills, discover the latest trends, and colleagues from the stands share their rich experience.

Being prepared to be published

Awards and competitions

Show up your talent and potential as a professional, gain recognition from the beauty community, and nominate your favorite beauty influencers.

INTERCHARM Special Projects

INTERCHARM Special Projects are unique opportunities for both exhibitors and visitors of our shows.

For visitors, it is a perfect chance to join the professional beauty-community, participate in professional and business program events on special conditions, as well as receive customized offers from a wide range of companies and brands.

As for participants, INTERCHARM Special Projects are the prospects for direct communication with the target audience, increasing brand awareness and company status in the market.

InterCHARM Premium is a special program for top management of Russian beauty salons and clinics. Authorized managers are given numerous exclusive privileges not only during INTERCHARM shows, but get personalized offers from partners throughout the year.

To manage the Club membership and use all its advantages, participants create their own personal accounts.

Unique educational program to support young Russian specialists in cosmetology and aesthetic medicine. Participants get acquainted with the latest trends in cosmetology and aesthetic medicine, new products and techniques.

The program is designed for educational institutions located and registered in Russia, with a valid licence for educational activities under the "Cosmetology"  program (576 and / or 144 hours).

Press about us

Modern sophisticated consumers' demands are the best incentive for brands to amaze with innovative mixtures, textures, packaging and the ability to adapt to changing needs. Such an opportunity will be provided at the upcoming spring festival of beauty - INTERCHARM Professional exhibition.

Tochka prodaj
Retail magazine

At INTERCHARM Professional, which will be held on April 18-20 in Crocus Expo, more than 500 companies and 2,500 cosmetics brands for face, body, hair are waiting for you!

Cosmopolitan Beauty
The first periodical in Russian devoted entirely to beauty and personal care

The specialized exhibition INTERCHARM Professional is more than just a show. This is an acquaintance with the latest developments of the rapidly developing beauty of the industry, the exchange of experience with professionals, the acquisition of current knowledge.

A modern independent project that brings together beauty industry professionals

Russian and foreign news, main industry trends, rich program of specialized events, workshops from well-known professionals, thousands of brands - all this during three days at the comfortable platform of INTERCHARM Professional.

Krasota i Zdorovie
Internet portal about the secrets of female charm

The exhibition, as always, will be presented with many new products and special sections, where you can choose a unique product and discuss the latest developments and trends with other professionals in the cosmetic industry. This year, an even more extensive program of events awaits visitors.

Italian weekly magazine about fashion and stars

Show Days and Venue

Show days:
October 28  (Wed): 10:00 - 18:00
October 29  (Thu): 10:00 - 18:00
October 30 (Fri): 10:00 - 18:00
October 31 (Sat): 10:00 - 17:00

Russia, Moscow, Crocus Expo, Pavilion 3

How to get to InterCHARM:

By public transport:
Metro station "Myakinino" (Line 3, Arbatsko-Pokrovskaya) - exit to the Expo-3. Through the internal passage from the subway in the direction of Pavilion 3, then on the escalator to the 1st floor.

By car:
Intersection of Moscow City Ring Road (inner side, 66 km) and Volokolamskoe Highway. The territory has free underground and surface parking.

Have a question?

Look through F.A.Q. or send us a request!


* By the number of participants among exhibitions of a similar profile